Privacy Policy

1. Who we are

2. Personal data we collect

The personal data we collect depends on how you interact with our website.

Information you provide to us

We may collect personal data that you provide directly to us, including:

• your email address when you join the Ami waitlist;
• your name, email address, company, job title and other contact details if you contact us or make a partnership or business enquiry;
• information you provide when corresponding with us; and
• any other information you choose to provide to us.

Information collected automatically

When you visit our website, we or our service providers may automatically collect certain technical information about your device and your use of the website. This may include:

• your IP address;
• browser type and version;
• device type and operating system;
• approximate location derived from your IP address;
• pages you visit and how you interact with the website;
• the date and time of your visit;
• referring websites or links; and
• cookie identifiers and similar technical information.

Some of this information may be collected through cookies and similar technologies. See section 8 below for more information.

3. How we use your personal data

We may use your personal data for the following purposes.

To manage the Ami waitlist

If you join our waitlist, we will use your email address to:

• record your interest in Ami;
• contact you about your waitlist registration;
• let you know when Ami becomes available;
• provide relevant information about launch, early access or onboarding; and
• manage your participation in any pre-launch or early-access programme.

Our lawful basis for this processing is our legitimate interests in managing interest in Ami and preparing for the launch of our services and, where appropriate, taking steps at your request before entering into a contract.

To communicate with you

If you contact us, including about a potential partnership, we may use the information you provide to respond to your enquiry and continue our correspondence with you.

Our lawful basis is our legitimate interests in communicating with people interested in Ami and developing our business, or taking steps at your request before entering into a contract where applicable.

To send marketing communications

Where permitted by law, we may send you information about Ami, including product updates, launch announcements, new features, offers or other news we think may be relevant to you.

Where consent is required, we will only send these communications where you have provided that consent.

You can unsubscribe from marketing communications at any time by using the unsubscribe link contained in our emails or by contacting us at info@amiapp.com.

Withdrawing your consent will not affect the lawfulness of processing carried out before you withdrew it.

To operate, secure and improve our website

We may use technical and usage information to:

• operate and maintain the website;
• understand how visitors use the website;
• diagnose technical issues;
• protect the website and our systems against fraud, abuse and security threats;
• improve the design, content and performance of the website; and
• develop and improve Ami and our services.

Depending on the activity, our lawful basis is our legitimate interests in operating, protecting and improving our website and business, or your consent where this is required for the use of cookies or similar technologies.

To comply with legal obligations and protect our rights

We may process personal data where necessary to comply with applicable laws, regulations, court orders or requests from regulators or law enforcement authorities, or to establish, exercise or defend legal claims.

Our lawful basis is compliance with a legal obligation or, where applicable, our legitimate interests in protecting our business and legal rights.

4. Who we share your personal data with

We do not sell your personal data.

We may share personal data with trusted third parties where necessary to operate our website and business, including:

• website hosting and infrastructure providers;
• cloud computing and data storage providers;
• email and communications providers;
• customer relationship management and waitlist management providers;
• analytics providers;
• IT, cybersecurity and technical support providers;
• professional advisers, including lawyers, accountants and auditors;
• regulators, courts, law enforcement authorities or other public bodies where required by law; and
• potential investors, purchasers or advisers in connection with a financing, merger, acquisition, reorganisation or sale of all or part of our business, subject to appropriate confidentiality arrangements.

Where a third party processes personal data on our behalf, we require it to process that information only in accordance with our instructions and to implement appropriate safeguards for that data.

5. International transfers

Some of the service providers we use may process or store personal data outside the United Kingdom.

Where personal data is transferred outside the UK, we will take appropriate steps to ensure that it receives a level of protection consistent with UK data protection law.

Depending on the country and recipient, these safeguards may include:

• transferring personal data to a country recognised by the UK Government as providing an adequate level of protection;
• using the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses; or
• relying on another lawful transfer mechanism permitted under applicable data protection law.

You can contact us at info@amiapp.com if you would like further information about the safeguards used for international transfers of your personal data.

6. How long we keep your personal data

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, regulatory, accounting or reporting requirements.

In particular:

• Waitlist information will generally be retained while Ami is preparing for launch and for a reasonable period following launch, unless you ask us to delete it sooner or it is incorporated into your Ami customer account.
• Marketing information will be retained until you unsubscribe or withdraw your consent, after which we may retain limited information on a suppression list to ensure we respect your preference not to receive further marketing.
• Enquiries and correspondence will generally be retained for as long as reasonably necessary to deal with the enquiry and maintain an appropriate record of our communications.
• Technical and website information will be retained according to the purpose for which it was collected and the retention periods applied to the relevant systems, cookies and analytics tools.

We may retain information for longer where reasonably necessary to comply with law, resolve disputes or establish, exercise or defend legal claims.

7. How we protect your personal data

We use appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

Access to personal data is limited to people and service providers who need it for legitimate business purposes and who are subject to appropriate confidentiality and security obligations.

No method of transmitting or storing information is completely secure, however, and we cannot guarantee absolute security.

8. Cookies and similar technologies

Our website may use cookies and similar technologies.

Cookies are small files placed on your device when you visit a website. They can be used to make a website function, remember preferences, understand how visitors use a website and support other website features.

We may use:

• Strictly necessary cookies, which are required for the website to operate or provide functionality you request;
• Analytics cookies, which help us understand how people use the website and how we can improve it; and
• Functionality cookies, which help provide additional functionality or remember preferences.

Where required by law, we will ask for your consent before placing non-essential cookies or similar technologies on your device.

You can accept, reject or manage non-essential cookies through the cookie controls made available on our website. You can also control cookies through your browser settings.

Further information about the specific cookies and technologies used on our website, including their purposes and duration, should be provided through our cookie settings or Cookie Policy.

9. Your data protection rights

Depending on the circumstances, UK data protection law gives you rights in relation to your personal data.

These may include the right to:

• access the personal data we hold about you;
• correct inaccurate or incomplete personal data;
• erase your personal data in certain circumstances;
• restrict how we process your personal data in certain circumstances;
• object to processing based on our legitimate interests;
• object to direct marketing at any time;
• receive or transfer certain personal data in a structured, commonly used and machine-readable format;
• withdraw consent at any time where we rely on consent to process your personal data; and
• complain to a data protection supervisory authority.

These rights are not absolute and may be subject to exemptions under applicable law.

Your right to object

You have the right to object at any time to our processing of your personal data for direct marketing purposes.

Where we process your personal data on the basis of our legitimate interests, you may also have the right to object to that processing based on your particular circumstances.

To exercise any of your rights, contact us at info@amiapp.com.

We may need to ask you for information to confirm your identity before responding to a request.

You will not normally have to pay a fee to exercise your rights.

10. Complaints

If you have concerns about how we use your personal data, we encourage you to contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about how to contact the ICO and make a complaint is available on the ICO's website.

11. Third-party websites

Our website may contain links to websites or services operated by third parties.

We do not control those third-party websites and this Privacy Policy does not apply to them. We encourage you to review the privacy information provided by any third-party website or service you use.

12. Children's privacy

The Ami website and waitlist are not directed at children.

We do not knowingly use the website to collect personal data from children. If you believe that a child has provided personal data to us through the website, please contact us so that we can take appropriate action.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, our business, the way we process personal data or applicable law.

When we make changes, we will publish the updated Privacy Policy on this website and update the "Last updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically.